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Bad logo design: What were they thinking?

Bad logo design: What were they thinking?

Branding, Fun

We constantly preach that your logo should accurately represent your business. After all, it’s often the first thing your potential customers will see. Your logo should be clean, professional, and strategic. It should be thought provoking…but not in a bad...
Marketing Psychology: Using Color to Evoke Emotion

Marketing Psychology: Using Color to Evoke Emotion

Branding, Marketing

In the world of marketing and branding, color holds immense power. It has the ability to evoke emotions, shape perceptions, and influence purchasing decisions. Understanding the psychology of color is essential for crafting effective marketing strategies and creating...