We have some ideas that will make you look REALLY GOOD.
We have some ideas that will make you look REALLY GOOD.
Stand out when you stand up.
Your organization’s brand is more than just a fancy logo. When properly designed, it can be a powerful marketing tool. A good design will tell people your name, but a great design makes you memorable.
Fonts matter more than you think.
“The quick brown fox jumps over the lazy dog.” We’ve read this silly little sentence millions of times over the years. Frankly, it’s getting old but this panagram has served us well. When creating a visual brand, each letter used in your branding is a direct representation of your organization. An incorrect font choice can mean the difference between your viewer clearly understanding your message and becoming frustrated because it’s difficult to read.
We sort through hundreds of fonts to choose the one that gives you the look and ease of reading you need to stand out, whether your brand is displayed on a web page, billboard, or business card.
Once the primary font is determined, we match others to create a specific look and feel to your marketing assets beyond the logo (FYI, comic sans is NEVER the right choice). Font changes can highlight useful information, calls-to-action, subject headings, and more to keep the reader’s eyes from experiencing monotony fatigue.
For our visual branding services, we deliver both primary and secondary fonts, as well and tertiary fonts if needed.
As for our friend the fox, he may soon be replaced with “When zombies arrive, quickly fax Judge Pat” or “Amazingly few discotheques provide jukeboxes.”
Colors spark an emotional response.
Have you ever wondered why some well-known brands chose the colors used to represent them? For instance, why is the UPS logo brown and yellow? The answer is color psychology. Different colors trigger specific responses in our brains, which in turn creates an emotion. This is why we have the old sayings like “so angry she’s seeing red” or “he was green with envy.” Colors, when used in proper context, can evoke an emotional connection and encourage action. This is what will make your brand stand out to your supporters.
At Causal, our visual branding design process begins with learning more about your organization — your mission, goals, culture, etc. — so we can match that with the right emotional cues to generate more conversions, which means more opportunity for growth.
Still wondering about the UPS colors? Brown represents a feeling of reliability and stability. Yellow tends to cause more left-brain activity, which is responsible for logic and reason. That color combination presents UPS as the reliable, responsible, and most logical choice for shipping.
Our design process
Title
01 Mar, 2023
Step 1
Initial Concepts
Whether it’s a drizzle or a downpour, brainstorming is the start of every great design. We’ll begin the design process by having a meaningful conversation with you to find out more about you and your organization. We’ll use this time to discuss your current brand (or ideas, if you’re just starting out), as well as any marketing efforts that have (or haven’t) worked for you in the past. Be ready to tell us more about where you are now and where you want to go.
Once we both have decided that we make a great team, we’ll get to work creating the concepts that we discussed. As soon as we have basic design concepts completed, we’ll reach out to schedule a review session.
Title
01 Mar, 2023
Step 2
Initial Designs
This is where the magic starts to happen. We’ll walk you through the initial concepts we’ve designed and explain why we chose to use certain images, fonts, and colors. We believe in open dialogue, so we want you to be completely honest about your likes and dislikes. This is your greatest opportunity to make a good first impression on new customers. We want you to be happy with our work.
Title
01 Mar, 2023
Step 3
Collaborate and Edit
As soon as you’ve approved the initial concept, we’ll work together to edit the design to be sure it’s exactly what you want. Small changes in spacing and size, color adjustments, rearranging a few things here and there… Little changes can make a big difference.
Title
01 Mar, 2023
Step 4
Review and Delivery
After edits and approval of the final designs, we’ll put together a folder that contains a style sheet listing fonts and colors used in the design. You’ll also receive the design in various sizes and formats that can be used across all of your marketing channels, as well as a file that can be used for your social media profile. And going forward with your new branding design, if you need the files in a different format just let us know. We’ll be happy to convert it for you.
We’ve made some really amazing designs friends.
We’re passionate about the designs we produce and the organizations we produce them for. We believe the results are always better when you truly believe in the work you’re doing and supporting, and we’re proud to support some really great people.
Are we a good fit for your next project?
Get in touch with us to start the conversation.
